diff --git a/src/translations.cpp b/src/translations.cpp
index dde0a350e..de4ea92c4 100644
--- a/src/translations.cpp
+++ b/src/translations.cpp
@@ -410,7 +410,7 @@ const pm_char STR_NO_SOUNDS_ON_SD[] PROGMEM = TR_NO_SOUNDS_ON_SD;
 const pm_char STR_NO_MODELS_ON_SD[] PROGMEM = TR_NO_MODELS_ON_SD;
 const pm_char STR_NO_BITMAPS_ON_SD[] PROGMEM = TR_NO_BITMAPS_ON_SD;
 const pm_char STR_PLAY_FILE[] PROGMEM = TR_PLAY_FILE;
-const pm_char STR_ASSIGN_BITMAP[] PROGMEM = PSTR("Assign Bitmap");
+const pm_char STR_ASSIGN_BITMAP[] PROGMEM = "Assign Bitmap";
 const pm_char STR_DELETE_FILE[] PROGMEM = TR_DELETE_FILE;
 const pm_char STR_COPY_FILE[] PROGMEM = TR_COPY_FILE;
 const pm_char STR_RENAME_FILE[] PROGMEM = TR_RENAME_FILE;